I was paging through an old issue of in-fisherman recently when I found a little column on how to correctly handle fish. It showed how trying to hold fish horizontally by their lips can break their jaws, explained that overhandling can cause a fish to die of fungal infections, and illustrated some correct, acceptable, and unacceptable ways to hold a fish. In-fisherman has also pioneered the concept of sustainable harvest, brought catfish into the spotlight as a "game fish", and even ran a few sucker fishing videos on the TV show. The fish handling column was nice to see, though, especially in a magazine with hundreds of thousands of readers.
And then I read the magazine and found thirteen pictures of fish being handled "unacceptably". Well, baby steps, I guess.